What Is a Sales Funnel? A Plain-English Guide for Small Business
• By Opolis Marketing, Houston, TXA sales funnel is the path someone follows from first hearing about your business to becoming a customer. It is called a funnel because many people start at the top and fewer reach the end.
The stages
- Awareness. Someone finds you through Google, social media, an ad or a referral.
- Interest. They look at your website and learn what you do.
- Decision. They compare you with other options and decide whether to contact you.
- Action. They call, book, request a quote or buy.
What a small business needs
- A focused landing page built around one action, such as requesting a quote.
- A clear offer that explains what the customer gets.
- Fast follow-up by email, text or phone, so new leads do not go cold.
- Tracking so you know how many visitors become leads and where they came from.
Where to start
Start with one service and one landing page, then improve it using what you learn. Learn more about our sales funnel service and our lead generation work, or talk to us.