Social Media Optimization
If you are a business owner, you need to have a social media presence period! Most consumers of today’s day and age hang out on Facebook, Instagram, Twitter and other popular social media sites. They also look up reviews and ask for recommendations from their friends on these platforms. If you want to reach active potential clients, you will need to be found when they search for your type of business or service on social media.
Social media optimization means that when someone searches for your type of service, product or business on a social media website they should find you amongst the top of the results. Just because you already have an account on social media doesn’t mean that people are going to find you. They don’t know you exist.
Opolis Marketing helps you get to the top of the search results by executing proven strategies that are effective. If you want to be found online, get in touch with us and let’s have a talk. Our promise to you is that if we can’t help you, we will point you in the right direction.
Facebook
Facebook is one of today’s most popular social media platforms. We won’t bore you with statistics and tell you that it is the biggest social media website on earth, but we will tell you that you should consider advertising your business on it. Our methods include paid promotions as well as organic marketing. Depending on your target audience, Facebook can help you define niches and since they have all sorts of information about your potential clients, they can easily point you to where the money is.
YouTube, Twitter, Instagram and Others
When you use a social media platform there is always a certain type of audience associated with it. For example, Facebook is mostly used by women. Half of the Facebook users have more than 200 friends on the network. Facebook is best used for text, pictures, videos and polls. Then you have Twitter which has 310 million users and 36% of those users are active every single day. The highest number of users are between the ages of 18-29. For Instagram the age group between 18 and 29 years old is the highest. So, you can see that someone who is trying to reach a younger audience should optimize their business to target that platform. YouTube has more than 1 billion users and more than half of the platform’s views come from mobile devices. You get the idea. For each social media platform, there is a strong audience that can be yours if you know how to present your business correctly.
What You Should Know
Social media optimization is quickly growing in popularity by business owners who never thought they would ever need it. Just like when the cell phones came into the market. People thought it was a luxury just a few years ago and now you can’t even imagine leaving your home without it. The thought of living your life without a cell phone is just not feasible.
In conclusion, getting your business to be found on social media platforms can help you grow the brand, increase sales, pay completely for the marketing investment and plainly should be a no-brainer for any serious business owner.
