Local SEO for Houston Businesses: A Practical Checklist
• By Opolis Marketing, Houston, TXLocal SEO helps your business show up when people in Houston search for what you do. Here is a practical checklist.
Claim and complete your Google Business Profile
Add your correct name, address, phone number, hours, categories and photos. Keep it up to date, including holiday hours.
Keep your name, address and phone number consistent
Use exactly the same business name, address and phone number on your website, your Google profile, social media and directories.
Write pages for what you do and where you do it
Each service should have its own page with a clear heading and a unique title that mentions the service and Houston. Avoid copying the same text across pages.
Ask for reviews
Ask happy customers to leave a review, and reply to the reviews you get, good or bad.
Make your site fast and mobile friendly
Most local searches happen on a phone. Compress images, avoid clutter and make sure buttons are easy to tap.
Link your pages together
Link related pages to each other so visitors and search engines can find everything. For example, a web design page can link to SEO and lead generation.
Track what happens
Check calls, form submissions and where visitors come from, so you know what is working.
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